:root {
  --ink: #081824;
  --ink-soft: #31414c;
  --paper: #ffffff;
  --paper-bright: #ffffff;
  --line: #cfd3d0;
  --cyan: #0ec7e8;
  --violet: #9e7bea;
  --lime: #a4cf62;
  --orange: #ff8758;
  --mono: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace;
  --display: Impact, Haettenschweiler, "Arial Narrow Bold", sans-serif;
}

* { box-sizing: border-box; }
html { background: var(--paper); scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); background: var(--paper); font-family: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif; }
button, input { font: inherit; }
button { cursor: pointer; }
button:focus-visible, input:focus-visible, a:focus-visible { outline: 3px solid var(--cyan); outline-offset: 3px; }

.analysis-app { min-height: 100vh; display: grid; grid-template-columns: 294px minmax(0, 1fr); grid-template-rows: auto minmax(0, 1fr); }
.app-header { grid-column: 1 / -1; display: grid; grid-template-columns: 294px minmax(0, 1fr) auto; gap: 28px; align-items: end; padding: 18px 28px 17px; border-bottom: 2px solid var(--ink); background: var(--paper-bright); }
.brand { display: block; color: var(--ink); text-decoration: none; }
.brand-kicker, .eyebrow { display: block; margin: 0 0 7px; color: var(--ink-soft); font-family: var(--mono); font-size: 10px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
.brand strong { display: block; font-family: var(--display); font-size: 30px; line-height: .75; letter-spacing: -.03em; }
.header-copy h1 { max-width: 820px; margin: 0; overflow-wrap: anywhere; font-family: var(--display); font-size: clamp(30px, 3vw, 48px); line-height: .9; letter-spacing: -.026em; }
.header-copy p { max-width: 760px; margin: 9px 0 0; color: var(--ink-soft); font-size: 13px; line-height: 1.4; }
.header-actions { display: flex; align-items: center; gap: 10px; padding-bottom: 2px; }
.view-switch { display: flex; border: 1px solid var(--ink); }
.view-switch-button { padding: 8px 10px; color: var(--ink-soft); border: 0; border-right: 1px solid var(--ink); background: #fff; font-family: var(--mono); font-size: 9px; font-weight: 800; letter-spacing: .05em; text-transform: uppercase; }
.view-switch-button:last-child { border-right: 0; }
.view-switch-button:hover, .view-switch-button.is-active { color: #fff; background: var(--ink); }
.paid-stamp { padding: 7px 9px; color: var(--ink); background: var(--cyan); font-family: var(--mono); font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: .05em; white-space: nowrap; }
.icon-button { width: 36px; height: 34px; display: grid; place-items: center; padding: 0; color: var(--ink); border: 1px solid var(--ink); background: transparent; font-size: 18px; line-height: 1; }
.icon-button:hover { color: #fff; background: var(--ink); }

.clip-rail { min-height: 0; display: flex; flex-direction: column; border-right: 1px solid var(--line); background: #f6f7f5; }
.rail-top { padding: 20px 16px 15px; border-bottom: 1px solid var(--line); }
.search-label { display: block; margin-bottom: 8px; font-family: var(--mono); font-size: 10px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; }
#clip-search { width: 100%; padding: 10px 0; color: var(--ink); border: 0; border-bottom: 2px solid var(--ink); outline: 0; background: transparent; font-size: 13px; }
#clip-search::placeholder { color: #76818a; }
.mechanic-filters { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 13px; }
.filter-label { margin: 17px 0 -5px; color: var(--ink-soft); font-family: var(--mono); font-size: 9px; font-weight: 800; letter-spacing: .06em; text-transform: uppercase; }
.awareness-filters { margin-top: 10px; }
.mechanic-filter { padding: 5px 6px; color: var(--ink-soft); border: 1px solid #aeb5b1; background: transparent; font-family: var(--mono); font-size: 9px; text-align: left; }
.mechanic-filter:hover, .mechanic-filter.is-active { color: var(--ink); border-color: var(--ink); background: var(--cyan); }
.awareness-filter.is-active { background: var(--violet); }
.clip-count { margin: 0; padding: 9px 16px; color: var(--ink-soft); border-bottom: 1px solid var(--line); font-family: var(--mono); font-size: 10px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; }
.clip-list { overflow: auto; }
.clip-item { width: 100%; display: grid; grid-template-columns: 6px minmax(0, 1fr) auto; gap: 9px; align-items: center; padding: 12px 15px; color: var(--ink); text-align: left; border: 0; border-bottom: 1px solid var(--line); background: transparent; }
.clip-item::before { content: ""; width: 5px; height: 31px; background: var(--violet); }
.clip-item[data-kind="screen-first"]::before { background: var(--cyan); }
.clip-item[data-kind="static"]::before { background: var(--lime); }
.clip-item[data-kind="attention"]::before { background: var(--orange); }
.clip-item:hover { background: rgba(255,255,255,.55); }
.clip-item.is-active { color: #fff; background: var(--ink); }
.clip-item-copy { min-width: 0; }
.clip-item-title { display: block; overflow: hidden; font-size: 13px; font-weight: 750; line-height: 1.13; text-overflow: ellipsis; white-space: nowrap; }
.clip-item-kind { display: block; margin-top: 4px; color: var(--ink-soft); font-family: var(--mono); font-size: 9px; text-transform: uppercase; letter-spacing: .04em; }
.clip-item.is-active .clip-item-kind { color: rgba(255,255,255,.62); }
.clip-item-time { font-family: var(--mono); font-size: 10px; }

.analysis-main { min-width: 0; padding: 28px clamp(18px, 3vw, 42px) 58px; }
.selected-head { display: flex; justify-content: space-between; gap: 30px; align-items: end; padding-bottom: 17px; border-bottom: 1px solid var(--line); }
.selected-head .eyebrow { color: #187c95; }
.selected-head h2 { max-width: 820px; margin: 0; overflow-wrap: anywhere; font-family: var(--display); font-size: clamp(32px, 3.4vw, 54px); line-height: .9; letter-spacing: -.03em; }
.selected-meta { display: flex; gap: 9px; align-items: flex-end; flex-wrap: wrap; justify-content: flex-end; padding-bottom: 3px; color: var(--ink-soft); font-family: var(--mono); font-size: 10px; text-align: right; text-transform: uppercase; letter-spacing: .05em; }
.selected-meta span:not(:empty) { padding: 5px 7px; border: 1px solid var(--line); }

.viewer-grid { display: grid; grid-template-columns: minmax(420px, 1.17fr) minmax(340px, .83fr); gap: clamp(26px, 4vw, 58px); padding-top: 24px; }
.media-tabs { display: flex; gap: 18px; padding-bottom: 8px; border-bottom: 1px solid var(--line); }
.media-tab { position: relative; padding: 0 0 8px; color: var(--ink-soft); border: 0; background: transparent; font-size: 12px; font-weight: 750; }
.media-tab::after { content: ""; position: absolute; right: 0; bottom: -9px; left: 0; height: 3px; background: transparent; }
.media-tab.is-active { color: var(--ink); }
.media-tab.is-active::after { background: var(--cyan); }
.media-stage { min-height: 0; padding-top: 18px; }
.media-panel { min-height: 0; }
.media-panel[hidden] { display: none; }
#selected-video { width: min(100%, 490px); height: min(66vh, 700px); display: block; margin: 0 auto; background: #000; object-fit: contain; }
.media-caption { max-width: 490px; margin: 9px auto 0; color: var(--ink-soft); font-size: 11px; line-height: 1.4; }
.contact-sheet-button { width: 100%; max-height: min(66vh, 700px); display: grid; place-items: center; padding: 0; overflow: hidden; border: 0; background: var(--ink); }
.contact-sheet-button img { max-width: 100%; max-height: min(66vh, 700px); display: block; object-fit: contain; }
.contact-sheet-button:hover img { opacity: .88; }
.transcript-panel { max-width: 650px; padding: 5px 0; }
.transcript-note { margin: 0 0 14px; color: var(--ink-soft); font-size: 13px; line-height: 1.4; }
.transcript-list { max-height: 620px; display: grid; gap: 1px; margin: 0; padding: 0; overflow: auto; list-style: none; border-top: 1px solid var(--line); }
.transcript-list li { border-bottom: 1px solid var(--line); font-size: 13px; line-height: 1.4; }
.transcript-segment { width: 100%; display: grid; grid-template-columns: 82px 1fr; gap: 12px; padding: 10px 0; color: inherit; text-align: left; border: 0; background: transparent; }
.transcript-segment:hover { color: #187c95; background: #edfaff; }
.transcript-time { color: #187c95; font-family: var(--mono); font-size: 10px; font-weight: 700; }
.beat-section { margin-top: 27px; padding-top: 19px; border-top: 2px solid var(--ink); }
.section-heading { display: flex; justify-content: space-between; align-items: end; gap: 18px; margin-bottom: 14px; }
.section-heading h3 { margin: 0; font-size: 17px; line-height: 1.12; }
.beat-list { display: grid; gap: 0; margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line); }
.beat-list li { display: grid; grid-template-columns: 68px minmax(0, .96fr) minmax(0, 1.04fr); gap: 12px; padding: 12px 0; border-bottom: 1px solid var(--line); }
.beat-time { color: #187c95; font-family: var(--mono); font-size: 11px; font-weight: 700; }
.beat-visual, .beat-purpose { font-size: 12px; line-height: 1.43; }
.beat-purpose { color: var(--ink-soft); }

.insight-column { min-width: 0; align-self: start; }
.pattern-map { margin: 0 0 24px; padding: 0 0 17px 16px; border-bottom: 2px solid var(--ink); border-left: 5px solid var(--cyan); }
.pattern-map h3 { max-width: 520px; margin: 0 0 15px; font-size: 19px; line-height: 1.12; }
.pattern-map dl { display: grid; gap: 0; margin: 0; }
.pattern-map dl > div { display: grid; grid-template-columns: 114px minmax(0, 1fr); gap: 12px; padding: 8px 0; border-top: 1px solid var(--line); }
.pattern-map dt { color: #187c95; font-family: var(--mono); font-size: 9px; font-weight: 800; letter-spacing: .06em; text-transform: uppercase; }
.pattern-map dd { margin: 0; color: var(--ink-soft); font-size: 12px; line-height: 1.4; }
.mechanic-summary { padding: 17px 17px 16px; color: #fff; background: var(--ink); border-top: 5px solid var(--cyan); }
.mechanic-summary .eyebrow { color: var(--cyan); }
.mechanic-summary p:last-child { margin: 0; font-size: 17px; line-height: 1.34; }
.analysis-table { margin: 0; }
.analysis-table div { display: grid; grid-template-columns: 124px minmax(0, 1fr); gap: 12px; padding: 14px 0; border-bottom: 1px solid var(--line); }
.analysis-table dt { color: var(--ink-soft); font-family: var(--mono); font-size: 10px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; }
.analysis-table dd { margin: 0; font-size: 13px; line-height: 1.42; }
.transfer-section { margin-top: 22px; padding-top: 16px; border-top: 2px solid var(--ink); }
.transfer-grid { display: grid; gap: 1px; margin-top: 12px; background: var(--ink); }
.transfer-grid > div { padding: 15px; background: var(--paper-bright); }
.transfer-grid > div:last-child { border-left: 5px solid var(--orange); }
.transfer-grid h3 { margin: 0 0 7px; font-size: 13px; }
.transfer-grid p { margin: 0; color: var(--ink-soft); font-size: 13px; line-height: 1.43; }
.notes-section { margin-top: 22px; padding: 16px 0 0; border-top: 1px solid var(--line); }
.notes-section p:last-child { margin: 0; font-size: 14px; line-height: 1.46; }

.deep-reasoning { margin-top: 54px; padding-top: 30px; border-top: 3px solid var(--ink); }
.deep-reasoning-head { display: flex; justify-content: space-between; gap: 42px; align-items: end; padding-bottom: 24px; border-bottom: 1px solid var(--ink); }
.deep-reasoning-head h3 { max-width: 860px; margin: 0; font-family: var(--display); font-size: clamp(35px, 4vw, 61px); line-height: .91; letter-spacing: -.025em; }
.deep-reasoning-head > p { max-width: 430px; margin: 0; color: var(--ink-soft); font-family: var(--mono); font-size: 10px; line-height: 1.5; }
.hook-lab { padding: 27px 0 33px; border-bottom: 2px solid var(--ink); }
.hook-strip-frame { width: 100%; overflow-x: auto; background: var(--ink); }
.hook-strip-frame img { width: 100%; min-width: 980px; display: block; }
.timeline-metrics { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); border-bottom: 1px solid var(--ink); }
.timeline-metric { min-width: 0; min-height: 100px; display: grid; grid-template-rows: auto 1fr auto; gap: 7px; padding: 13px 14px; border-right: 1px solid var(--line); }
.timeline-metric:last-child { border-right: 0; }
.timeline-metric span, .timeline-metric small { color: var(--ink-soft); font-family: var(--mono); font-size: 8px; line-height: 1.35; text-transform: uppercase; }
.timeline-metric strong { align-self: center; font-family: var(--display); font-size: 29px; line-height: .9; }
.visual-share { margin-top: 18px; }
.visual-share-bar { height: 34px; display: flex; overflow: hidden; border: 1px solid var(--ink); background: #eef0ed; }
.share-segment { min-width: 2px; display: grid; place-items: center; color: var(--ink); }
.share-segment i { font-family: var(--mono); font-size: 8px; font-style: normal; font-weight: 800; }
.share-segment.is-creator, .share-dot.is-creator { background: var(--violet); }
.share-segment.is-product, .share-dot.is-product { background: var(--cyan); }
.share-segment.is-output, .share-dot.is-output { background: var(--lime); }
.share-segment.is-other, .share-dot.is-other { background: #dfe2df; }
.visual-share-legend { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 8px; color: var(--ink-soft); font-family: var(--mono); font-size: 8px; text-transform: uppercase; }
.visual-share-legend span { display: flex; gap: 6px; align-items: center; }
.share-dot { width: 8px; height: 8px; display: block; }
.timeline-method-note { max-width: 820px; margin: 12px 0 0; color: var(--ink-soft); font-family: var(--mono); font-size: 9px; line-height: 1.5; }
.reasoning-grid { display: grid; grid-template-columns: minmax(0, 1.22fr) minmax(360px, .78fr); gap: clamp(34px, 5vw, 74px); }
.why-section, .hunt-diagnosis, .persuasion-section, .failure-section { min-width: 0; padding: 27px 0 32px; }
.hunt-diagnosis { padding-left: 24px; border-left: 1px solid var(--line); }
.reasoning-section-title { display: flex; gap: 12px; align-items: baseline; margin-bottom: 19px; }
.reasoning-section-title > span, .why-index, .persuasion-index { color: #137d95; font-family: var(--mono); font-size: 9px; font-weight: 800; letter-spacing: .06em; }
.reasoning-section-title h4 { margin: 0; font-size: 20px; line-height: 1.05; }
.why-list { border-top: 1px solid var(--ink); }
.why-item { display: grid; grid-template-columns: 32px minmax(0, 1fr); gap: 11px; padding: 16px 0; border-bottom: 1px solid var(--line); }
.why-item h5 { margin: 0 0 8px; font-size: 14px; }
.why-item p { margin: 5px 0 0; color: var(--ink-soft); font-size: 12px; line-height: 1.48; }
.why-item p strong { color: var(--ink); }
.hunt-stage-label { display: block; margin-bottom: 17px; padding: 13px 14px 11px; color: var(--ink); border-top: 5px solid var(--violet); background: #f1edff; font-family: var(--display); font-size: 32px; line-height: .9; }
.hunt-diagnosis-list { margin: 0; }
.hunt-diagnosis-list > div { display: grid; grid-template-columns: 125px minmax(0, 1fr); gap: 12px; padding: 11px 0; border-bottom: 1px solid var(--line); }
.hunt-diagnosis-list dt, .hunt-signals h5 { color: var(--ink-soft); font-family: var(--mono); font-size: 9px; font-weight: 800; letter-spacing: .05em; text-transform: uppercase; }
.hunt-diagnosis-list dd { margin: 0; font-size: 12px; line-height: 1.46; }
.hunt-signals { margin-top: 18px; }
.hunt-signals h5 { margin: 0 0 9px; }
.hunt-signals ul, .failure-list { margin: 0; padding: 0; list-style: none; }
.hunt-signals li { position: relative; padding: 8px 0 8px 17px; color: var(--ink-soft); border-top: 1px solid var(--line); font-size: 11px; line-height: 1.42; }
.hunt-signals li::before { content: ""; position: absolute; top: 13px; left: 1px; width: 6px; height: 6px; background: var(--cyan); }
.hunt-confidence { margin: 15px 0 0; padding: 11px 12px; color: var(--ink-soft); border: 1px solid var(--violet); font-family: var(--mono); font-size: 9px; line-height: 1.5; }
.persuasion-section { border-top: 2px solid var(--ink); }
.persuasion-flow { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.persuasion-flow li { min-width: 0; min-height: 220px; display: grid; grid-template-rows: auto auto minmax(0, 1fr) auto; gap: 9px; padding: 15px; border-right: 1px solid var(--line); }
.persuasion-flow li:last-child { border-right: 0; }
.persuasion-flow strong { font-size: 13px; }
.persuasion-flow p { margin: 0; font-size: 12px; line-height: 1.46; }
.persuasion-flow small { color: var(--ink-soft); font-size: 10px; line-height: 1.42; }
.failure-section { border-top: 1px solid var(--line); }
.failure-list { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1px; background: var(--ink); border: 1px solid var(--ink); }
.failure-list li { padding: 16px 17px; color: var(--ink-soft); border-top: 5px solid var(--orange); background: #fff; font-size: 11px; line-height: 1.48; }

.strategy-view[hidden], #creative-view[hidden] { display: none; }
.strategy-mode .analysis-app { grid-template-columns: minmax(0, 1fr); }
.strategy-mode .clip-rail { display: none; }
.strategy-mode .app-header { grid-template-columns: minmax(0, 1fr) auto; align-items: center; padding-top: 14px; padding-bottom: 14px; }
.strategy-mode .header-copy { display: none; }
.strategy-mode .analysis-main { grid-column: 1 / -1; width: min(1500px, 100%); margin: 0 auto; padding-top: 34px; }
.strategy-mode #presentation-mode { display: none; }
.strategy-head { display: flex; justify-content: space-between; gap: 40px; align-items: end; padding-bottom: 25px; border-bottom: 2px solid var(--ink); }
.strategy-head h2 { max-width: 900px; margin: 0; font-family: var(--display); font-size: clamp(44px, 5vw, 78px); line-height: .87; letter-spacing: -.03em; }
.strategy-head p { max-width: 830px; margin: 14px 0 0; color: var(--ink-soft); font-size: 14px; line-height: 1.5; }
.evidence-key { flex: 0 0 auto; display: grid; gap: 8px; padding-bottom: 4px; font-family: var(--mono); font-size: 9px; font-weight: 700; letter-spacing: .05em; text-transform: uppercase; }
.evidence-key span { display: flex; align-items: center; gap: 8px; }
.evidence-dot { width: 9px; height: 9px; display: block; background: var(--cyan); }
.evidence-dot.is-inferred { background: var(--violet); }
.factory-section { padding-top: 34px; }
.factory-section-head h3 { font-family: var(--display); font-size: clamp(34px, 4vw, 58px); line-height: .88; letter-spacing: -.025em; }
.factory-metrics { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.factory-metric { min-width: 0; min-height: 130px; display: grid; grid-template-rows: 1fr auto auto; gap: 6px; padding: 17px 15px 15px; border-right: 1px solid var(--line); }
.factory-metric:last-child { border-right: 0; }
.factory-metric strong { align-self: center; font-family: var(--display); font-size: clamp(34px, 3vw, 52px); line-height: .8; letter-spacing: -.03em; }
.factory-metric span, .factory-metric small, .factory-method-note { font-family: var(--mono); font-size: 8px; line-height: 1.4; text-transform: uppercase; }
.factory-metric span { color: var(--ink); font-weight: 800; }
.factory-metric small, .factory-method-note { color: var(--ink-soft); }
.factory-method-note { margin: 10px 0 0; text-transform: none; }
.factory-thesis { display: grid; grid-template-columns: 34px minmax(320px, .8fr) minmax(460px, 1.2fr); gap: 22px; align-items: center; margin-top: 28px; padding: 22px 0; color: #fff; border-top: 6px solid var(--cyan); background: var(--ink); }
.factory-thesis-number { padding-left: 14px; color: var(--cyan); font-family: var(--mono); font-size: 9px; font-weight: 800; }
.factory-thesis > div:nth-child(2) { padding-right: 12px; }
.factory-thesis strong { font-family: var(--display); font-size: clamp(28px, 3vw, 44px); line-height: .88; }
.factory-thesis p { max-width: 720px; margin: 9px 0 0; color: rgba(255,255,255,.7); font-size: 12px; line-height: 1.48; }
.factory-thesis-sequence { display: flex; align-items: center; justify-content: flex-end; gap: 8px; padding-right: 18px; overflow-x: auto; }
.factory-thesis-sequence span { flex: 0 0 auto; padding: 10px 11px; color: var(--ink); background: #fff; font-family: var(--mono); font-size: 9px; font-weight: 800; text-transform: uppercase; }
.factory-thesis-sequence span:nth-of-type(3) { background: var(--cyan); }
.factory-thesis-sequence span:nth-of-type(4) { background: var(--lime); }
.factory-thesis-sequence i { color: rgba(255,255,255,.55); font-style: normal; }
.factory-subsection { min-width: 0; padding: 28px 0 0; }
.factory-subhead { display: flex; justify-content: space-between; gap: 28px; align-items: end; margin-bottom: 15px; }
.factory-subhead > div { display: flex; gap: 12px; align-items: baseline; }
.factory-subhead > div > span { color: #137d95; font-family: var(--mono); font-size: 9px; font-weight: 800; }
.factory-subhead h4 { margin: 0; font-size: 21px; line-height: 1.05; }
.factory-subhead > p { max-width: 440px; margin: 0; color: var(--ink-soft); font-family: var(--mono); font-size: 9px; line-height: 1.45; text-align: right; text-transform: uppercase; }
.factory-templates { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.factory-template { min-width: 0; padding: 17px 20px 20px 0; border-right: 1px solid var(--line); }
.factory-template + .factory-template { padding-left: 20px; }
.factory-template:last-child { border-right: 0; }
.factory-template header { display: grid; grid-template-columns: 28px minmax(0, 1fr) auto; gap: 8px; align-items: baseline; }
.factory-template header > span { color: #137d95; font-family: var(--mono); font-size: 9px; font-weight: 800; }
.factory-template header strong { font-size: 14px; }
.factory-template header b { font-family: var(--display); font-size: 32px; line-height: .85; }
.template-sequence { display: flex; flex-wrap: wrap; gap: 5px; align-items: center; margin: 16px 0 13px 36px; }
.template-sequence span { padding: 5px 6px; border: 1px solid var(--ink); font-family: var(--mono); font-size: 8px; font-weight: 800; text-transform: uppercase; }
.template-sequence i { color: #137d95; font-style: normal; font-size: 10px; }
.factory-template p, .factory-template > small { display: block; margin-left: 36px; color: var(--ink-soft); font-size: 11px; line-height: 1.45; }
.factory-template p { margin-top: 0; margin-bottom: 9px; }
.factory-template > small { min-height: 47px; }
.factory-template .table-action { margin: 14px 0 0 36px; }
.factory-script-grid { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(360px, .85fr); gap: clamp(34px, 5vw, 72px); border-bottom: 1px solid var(--ink); }
.script-formula, .factory-sop { margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--ink); }
.script-formula li { display: grid; grid-template-columns: 34px minmax(0, 1fr); gap: 10px; padding: 13px 0; border-bottom: 1px solid var(--line); }
.script-formula li > span, .factory-sop li > span { color: #137d95; font-family: var(--mono); font-size: 9px; font-weight: 800; }
.script-formula strong { display: block; font-size: 12px; }
.script-formula code { display: block; margin-top: 5px; color: var(--ink); font-family: var(--mono); font-size: 10px; line-height: 1.42; }
.script-formula p { margin: 5px 0 0; color: var(--ink-soft); font-size: 11px; line-height: 1.42; }
.script-signal-base { margin: 0 0 12px; color: var(--ink-soft); font-family: var(--mono); font-size: 9px; line-height: 1.45; }
.script-signals { border-top: 1px solid var(--ink); }
.script-signal { padding: 11px 0 12px; border-bottom: 1px solid var(--line); }
.script-signal > div { display: grid; grid-template-columns: 46px minmax(0, 1fr) auto; gap: 9px; align-items: baseline; }
.script-signal strong, .script-signal b { font-family: var(--mono); font-size: 9px; }
.script-signal span { font-size: 11px; font-weight: 750; }
.signal-bar { height: 5px; display: block; margin: 7px 0; background: #e8eae7; }
.signal-bar i { height: 100%; display: block; background: var(--cyan); }
.script-signal p { margin: 0; color: var(--ink-soft); font-size: 10px; line-height: 1.42; }
.lineage-section { padding-bottom: 28px; border-bottom: 1px solid var(--ink); }
.lineage-lab { min-width: 0; display: grid; grid-template-columns: 280px minmax(0, 1fr); border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.lineage-tabs { border-right: 1px solid var(--ink); }
.lineage-tab { width: 100%; display: grid; grid-template-columns: 27px minmax(0, 1fr); gap: 6px 9px; padding: 12px 12px 12px 0; color: var(--ink); text-align: left; border: 0; border-bottom: 1px solid var(--line); background: transparent; }
.lineage-tab:last-child { border-bottom: 0; }
.lineage-tab:hover, .lineage-tab.is-active { background: #edfaff; }
.lineage-tab.is-active { box-shadow: inset 5px 0 0 var(--cyan); }
.lineage-tab > span { grid-row: 1 / span 2; padding-left: 10px; color: #137d95; font-family: var(--mono); font-size: 8px; font-weight: 800; }
.lineage-tab strong { font-size: 11px; line-height: 1.2; }
.lineage-tab small { color: var(--ink-soft); font-family: var(--mono); font-size: 8px; text-transform: uppercase; }
.lineage-detail { min-width: 0; padding: 20px 0 22px 25px; }
.lineage-detail-head { display: flex; justify-content: space-between; gap: 22px; align-items: end; }
.lineage-relation { display: inline-block; margin-bottom: 7px; padding: 4px 6px; border: 1px solid var(--cyan); font-family: var(--mono); font-size: 8px; font-weight: 800; text-transform: uppercase; }
.lineage-relation.is-alternate-visual { border-color: var(--violet); background: #f2edff; }
.lineage-relation.is-exact-file { border-color: var(--orange); background: #fff1eb; }
.lineage-detail h5 { margin: 0; font-size: 22px; }
.lineage-counts { display: grid; grid-template-columns: auto auto 20px auto auto; gap: 7px; align-items: end; }
.lineage-counts strong { font-family: var(--display); font-size: 37px; line-height: .75; }
.lineage-counts span { max-width: 58px; color: var(--ink-soft); font-family: var(--mono); font-size: 7px; line-height: 1.2; text-transform: uppercase; }
.lineage-counts i { color: #137d95; font-style: normal; }
.lineage-read { max-width: 920px; margin: 16px 0 9px; color: var(--ink-soft); font-size: 12px; line-height: 1.5; }
.lineage-transcript-status { display: flex; gap: 7px; align-items: center; margin: 0 0 16px; font-family: var(--mono); font-size: 8px; font-weight: 800; text-transform: uppercase; }
.lineage-members { display: flex; gap: 1px; background: var(--ink); border: 1px solid var(--ink); }
.lineage-member { min-width: 0; flex: 1 1 0; padding: 0; overflow: hidden; color: var(--ink); text-align: left; border: 0; background: #fff; }
.lineage-member:hover { background: #edfaff; }
.lineage-member img { width: 100%; aspect-ratio: 4.4 / 1; display: block; object-fit: cover; object-position: center; background: var(--ink); }
.lineage-member-copy { display: block; padding: 11px 12px 13px; }
.lineage-member-copy small, .lineage-member-copy > span { display: block; color: var(--ink-soft); font-family: var(--mono); font-size: 7px; line-height: 1.4; text-transform: uppercase; }
.lineage-member-copy strong { min-height: 32px; display: block; margin: 5px 0; font-size: 11px; line-height: 1.3; }
.factory-operations-grid { display: grid; grid-template-columns: minmax(0, 1.06fr) minmax(380px, .94fr); gap: clamp(34px, 5vw, 72px); }
.factory-sop li { display: grid; grid-template-columns: 34px minmax(0, 1fr); gap: 10px; padding: 13px 0 13px 10px; border-bottom: 1px solid var(--line); border-left: 5px solid var(--cyan); }
.factory-sop li.evidence-inferred { border-left-color: var(--violet); }
.factory-sop li.evidence-unknown { border-left-color: var(--orange); }
.factory-sop strong { font-size: 12px; }
.factory-sop p { margin: 5px 0; color: var(--ink-soft); font-size: 10px; line-height: 1.42; }
.factory-sop small, .factory-test > div span { color: var(--ink-soft); font-family: var(--mono); font-size: 7px; font-weight: 800; text-transform: uppercase; }
.factory-test-map { border-top: 1px solid var(--ink); }
.factory-test { padding: 14px 0 14px 12px; border-bottom: 1px solid var(--line); border-left: 5px solid var(--cyan); }
.factory-test.evidence-inferred { border-left-color: var(--violet); }
.factory-test.evidence-unknown { border-left-color: var(--orange); }
.factory-test > div { display: flex; justify-content: space-between; gap: 12px; }
.factory-test strong { font-size: 12px; }
.factory-test p { margin: 7px 0 5px; color: var(--ink-soft); font-size: 11px; line-height: 1.42; }
.factory-test > small { display: block; font-size: 10px; line-height: 1.42; }
.strategy-section { padding: 28px 0 32px; border-bottom: 2px solid var(--ink); }
.strategy-section-head { display: flex; justify-content: space-between; gap: 24px; align-items: end; margin-bottom: 18px; }
.strategy-section-head h3, .message-architecture h3 { margin: 0; font-size: 24px; line-height: 1.05; }
.text-action, .table-action { padding: 0 0 3px; color: #137d95; border: 0; border-bottom: 1px solid currentColor; background: transparent; font-family: var(--mono); font-size: 9px; font-weight: 800; letter-spacing: .05em; text-transform: uppercase; }
.text-action:hover, .table-action:hover { color: var(--ink); }
.strategy-funnel { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.funnel-stage { position: relative; min-height: 154px; display: grid; grid-template-columns: 28px minmax(0, 1fr) auto; gap: 10px; align-items: start; padding: 20px 18px 18px 14px; color: var(--ink); text-align: left; border: 0; border-right: 1px solid var(--line); background: #fff; }
.funnel-stage:last-child { border-right: 0; }
.funnel-stage::after { content: ""; position: absolute; z-index: 1; top: 50%; right: -6px; width: 10px; height: 10px; border-top: 1px solid var(--ink); border-right: 1px solid var(--ink); background: #fff; transform: translateY(-50%) rotate(45deg); }
.funnel-stage:last-child::after { display: none; }
.funnel-stage:hover, .funnel-stage.is-active { background: #edfaff; }
.funnel-stage.is-active { box-shadow: inset 0 5px 0 var(--cyan); }
.funnel-number, .funnel-count { font-family: var(--mono); font-size: 10px; font-weight: 800; }
.funnel-count { min-width: 32px; color: var(--ink); font-size: 28px; line-height: 1; text-align: right; }
.funnel-copy strong { display: block; font-family: var(--display); font-size: 25px; line-height: .92; }
.funnel-copy small { display: block; margin-top: 11px; color: var(--ink-soft); font-size: 12px; line-height: 1.4; }
.strategy-filter-summary { margin: 12px 0 0; color: var(--ink-soft); font-family: var(--mono); font-size: 10px; line-height: 1.45; }
.strategy-split { min-width: 0; display: grid; grid-template-columns: minmax(0, 1.65fr) minmax(320px, .8fr); gap: clamp(30px, 5vw, 74px); border-bottom: 2px solid var(--ink); }
.strategy-split > *, .strategy-section { min-width: 0; }
.strategy-split .strategy-section { border-bottom: 0; }
.message-architecture { padding: 28px 0 32px; }
.message-architecture ol { margin: 18px 0 0; padding: 0; list-style: none; border-top: 1px solid var(--ink); }
.message-architecture li { display: grid; grid-template-columns: 28px 126px minmax(0, 1fr); gap: 10px; padding: 11px 0; border-bottom: 1px solid var(--line); }
.message-architecture li > span { color: #137d95; font-family: var(--mono); font-size: 9px; font-weight: 800; }
.message-architecture li strong { font-size: 12px; }
.message-architecture li p { margin: 0; color: var(--ink-soft); font-size: 11px; line-height: 1.4; }
.strategy-table-wrap { width: 100%; overflow-x: auto; }
.strategy-table { width: 100%; border-collapse: collapse; text-align: left; }
.strategy-table th { padding: 9px 12px 9px 0; color: var(--ink-soft); border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); font-family: var(--mono); font-size: 9px; font-weight: 800; letter-spacing: .05em; text-transform: uppercase; white-space: nowrap; }
.strategy-table td { padding: 13px 12px 13px 0; color: var(--ink-soft); border-bottom: 1px solid var(--line); font-size: 12px; line-height: 1.4; vertical-align: top; }
.strategy-table td strong { display: block; color: var(--ink); font-size: 13px; }
.strategy-table td small { max-width: 500px; display: block; margin-top: 4px; color: var(--ink-soft); font-size: 10px; line-height: 1.4; }
.strategy-table td:last-child, .strategy-table th:last-child { padding-right: 0; text-align: right; }
.numeric-cell { color: var(--ink) !important; font-family: var(--mono); font-size: 13px !important; font-weight: 800; white-space: nowrap; }
.family-table th:nth-child(1) { width: 31%; }
.family-table th:nth-child(2) { width: 7%; }
.family-table th:nth-child(3) { width: 16%; }
.family-table th:nth-child(4) { width: 8%; }
.family-table th:nth-child(5) { width: 23%; }
.family-analysis-list { margin-top: 30px; border-top: 2px solid var(--ink); }
.family-analysis-item { padding: 20px 0 24px; border-bottom: 1px solid var(--ink); }
.family-analysis-title { display: grid; grid-template-columns: 32px minmax(0, 1fr) auto; gap: 12px; align-items: start; }
.family-analysis-title > span, .formula-number { color: #137d95; font-family: var(--mono); font-size: 9px; font-weight: 800; }
.family-analysis-title h4 { margin: 0; font-size: 18px; }
.family-analysis-title small { display: block; margin-top: 4px; color: var(--ink-soft); font-family: var(--mono); font-size: 9px; text-transform: uppercase; }
.family-analysis-grid { display: grid; grid-template-columns: 1.25fr 1fr 1fr; gap: 34px; margin: 17px 0 0 44px; }
.family-analysis-grid strong { font-size: 11px; }
.family-analysis-grid p, .family-analysis-grid li { color: var(--ink-soft); font-size: 11px; line-height: 1.45; }
.family-analysis-grid p { margin: 7px 0; }
.family-analysis-grid ul { margin: 8px 0 0; padding-left: 17px; }
.family-strategic-read { padding-left: 16px; border-left: 5px solid var(--violet); }
.objection-table th:nth-child(1) { width: 13%; }
.objection-table th:nth-child(2) { width: 21%; }
.objection-table th:nth-child(3) { width: 16%; }
.objection-table th:nth-child(4) { width: 24%; }
.aidemia-formulas { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); border-top: 1px solid var(--ink); }
.aidemia-formula { min-width: 0; display: grid; grid-template-columns: 30px minmax(0, 1fr); gap: 12px; padding: 19px 24px 23px 0; border-right: 1px solid var(--line); border-bottom: 1px solid var(--ink); }
.aidemia-formula:nth-child(2n) { padding-left: 24px; border-right: 0; }
.formula-title span { color: #137d95; font-family: var(--mono); font-size: 9px; font-weight: 800; text-transform: uppercase; }
.formula-title h4 { margin: 5px 0 0; font-size: 18px; }
.aidemia-formula dl { grid-column: 2; margin: 8px 0 15px; }
.aidemia-formula dl > div { display: grid; grid-template-columns: 70px minmax(0, 1fr); gap: 10px; padding: 8px 0; border-top: 1px solid var(--line); }
.aidemia-formula dt { color: var(--ink-soft); font-family: var(--mono); font-size: 8px; font-weight: 800; text-transform: uppercase; }
.aidemia-formula dd { margin: 0; font-size: 11px; line-height: 1.45; }
.aidemia-formula .table-action { grid-column: 2; justify-self: start; }
.section-side-copy { max-width: 420px; margin: 0; color: var(--ink-soft); font-family: var(--mono); font-size: 9px; line-height: 1.45; text-align: right; text-transform: uppercase; }
.empty-strategy { padding: 28px 0 !important; text-align: left !important; }
.strategy-evidence { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; margin-top: 30px; background: var(--ink); border: 1px solid var(--ink); }
.strategy-evidence > div { padding: 18px; background: #fff; }
.strategy-evidence > div:nth-child(2) { border-top: 5px solid var(--violet); }
.strategy-evidence > div:first-child { border-top: 5px solid var(--cyan); }
.strategy-evidence > div:last-child { border-top: 5px solid var(--orange); }
.strategy-evidence strong { font-size: 13px; }
.strategy-evidence p { margin: 8px 0 0; color: var(--ink-soft); font-size: 11px; line-height: 1.45; }

.contact-dialog { width: min(1260px, 96vw); height: min(94vh, 1000px); padding: 0; overflow: auto; color: #fff; border: 0; background: #05131d; }
.contact-dialog::backdrop { background: rgba(2, 12, 18, .78); }
.dialog-bar { position: sticky; z-index: 1; top: 0; display: flex; justify-content: space-between; align-items: center; padding: 12px 16px; background: #05131d; border-bottom: 1px solid rgba(255,255,255,.24); }
.dialog-bar strong { font-family: var(--mono); font-size: 12px; }
.dialog-bar .icon-button { color: #fff; border-color: rgba(255,255,255,.55); }
.dialog-bar .icon-button:hover { color: var(--ink); background: var(--cyan); }
#dialog-contact-sheet { width: 100%; display: block; }

@media (max-width: 1040px) {
  .analysis-app { grid-template-columns: 240px minmax(0, 1fr); }
  .app-header { grid-template-columns: 240px minmax(0, 1fr) auto; }
  .viewer-grid { grid-template-columns: 1fr; }
  .insight-column { max-width: 760px; }
  .strategy-funnel { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .funnel-stage:nth-child(3n) { border-right: 0; }
  .funnel-stage:nth-child(3n)::after { display: none; }
  .strategy-split { grid-template-columns: 1fr; gap: 0; }
  .message-architecture { border-top: 1px solid var(--ink); }
  .reasoning-grid { grid-template-columns: 1fr; gap: 0; }
  .hunt-diagnosis { padding-left: 0; border-top: 1px solid var(--ink); border-left: 0; }
  .persuasion-flow { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .persuasion-flow li { border-bottom: 1px solid var(--line); }
  .persuasion-flow li:nth-child(2n) { border-right: 0; }
  .persuasion-flow li:last-child { border-bottom: 0; }
  .timeline-metrics { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .timeline-metric:nth-child(3n) { border-right: 0; }
  .family-analysis-grid { grid-template-columns: 1fr; gap: 16px; }
  .factory-metrics { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .factory-metric:nth-child(3n) { border-right: 0; }
  .factory-thesis { grid-template-columns: 34px minmax(0, 1fr); }
  .factory-thesis-sequence { grid-column: 2; justify-content: flex-start; padding: 0 18px 0 0; }
  .factory-templates { grid-template-columns: 1fr; }
  .factory-template, .factory-template + .factory-template { padding: 17px 0 20px; border-right: 0; border-bottom: 1px solid var(--line); }
  .factory-template:last-child { border-bottom: 0; }
  .factory-script-grid, .factory-operations-grid { grid-template-columns: 1fr; gap: 0; }
  .script-signals-section, .factory-operations-grid > section:last-child { padding-bottom: 28px; }
  .lineage-lab { grid-template-columns: 240px minmax(0, 1fr); }
}

@media (max-width: 760px) {
  .analysis-app { display: block; }
  .app-header { display: grid; grid-template-columns: 1fr auto; gap: 16px; padding: 17px; }
  .brand { grid-column: 1; }
  .header-copy { grid-column: 1 / -1; grid-row: 2; }
  .header-copy h1 { font-size: 32px; line-height: .94; }
  .brand strong { font-size: 26px; line-height: .8; }
  .header-actions { grid-column: 2; grid-row: 1; }
  .view-switch-button { padding: 7px 8px; font-size: 8px; }
  .paid-stamp { display: none; }
  .clip-rail { border-right: 0; border-bottom: 2px solid var(--ink); }
  .clip-list { max-height: 240px; }
  .analysis-main { padding: 22px 17px 40px; }
  .selected-head { display: block; }
  .selected-head h2 { font-size: 47px; }
  .selected-meta { justify-content: flex-start; margin-top: 12px; text-align: left; }
  .viewer-grid { display: block; }
  #selected-video { height: min(66vh, 610px); }
  .insight-column { margin-top: 30px; }
  .beat-list li { grid-template-columns: 58px 1fr; }
  .beat-purpose { grid-column: 2; }
  .analysis-table div { grid-template-columns: 1fr; gap: 6px; }
  .pattern-map dl > div { grid-template-columns: 1fr; gap: 4px; }
  .deep-reasoning { margin-top: 38px; }
  .deep-reasoning-head { display: block; }
  .deep-reasoning-head h3 { font-size: 39px; }
  .deep-reasoning-head > p { margin-top: 14px; }
  .hunt-diagnosis-list > div { grid-template-columns: 1fr; gap: 5px; }
  .persuasion-flow { grid-template-columns: 1fr; }
  .persuasion-flow li { min-height: 0; border-right: 0; }
  .failure-list { grid-template-columns: 1fr; }
  .hook-strip-frame { max-width: calc(100vw - 34px); }
  .hook-strip-frame img { min-width: 930px; }
  .timeline-metrics { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .timeline-metric:nth-child(3n) { border-right: 1px solid var(--line); }
  .timeline-metric:nth-child(2n) { border-right: 0; }
  .family-analysis-title { grid-template-columns: 26px minmax(0, 1fr); }
  .family-analysis-title .table-action { grid-column: 2; justify-self: start; }
  .family-analysis-grid { margin-left: 38px; }
  .aidemia-formulas { grid-template-columns: 1fr; }
  .aidemia-formula, .aidemia-formula:nth-child(2n) { padding: 18px 0 22px; border-right: 0; }
  .aidemia-formula dl > div { grid-template-columns: 58px minmax(0, 1fr); }
  .strategy-mode .app-header { display: grid; }
  .strategy-mode .analysis-main { padding: 22px 17px 40px; }
  .strategy-head { display: block; }
  .strategy-head h2 { font-size: 47px; }
  .evidence-key { margin-top: 18px; }
  .strategy-section-head { display: block; }
  .strategy-section-head .text-action, .section-side-copy { margin-top: 12px; text-align: left; }
  .strategy-funnel { grid-template-columns: 1fr; }
  .funnel-stage { min-height: 112px; border-right: 0; border-bottom: 1px solid var(--line); }
  .funnel-stage::after { display: none; }
  .funnel-copy strong { font-size: 28px; }
  .message-architecture li { grid-template-columns: 26px 108px minmax(0, 1fr); }
  .strategy-table { min-width: 760px; }
  .strategy-table-wrap { max-width: calc(100vw - 34px); }
  .strategy-evidence { grid-template-columns: 1fr; }
  .factory-section-head h3 { font-size: 42px; }
  .factory-metrics { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .factory-metric { min-height: 118px; }
  .factory-metric:nth-child(3n) { border-right: 1px solid var(--line); }
  .factory-metric:nth-child(2n) { border-right: 0; }
  .factory-thesis { display: block; padding: 18px 17px 20px; }
  .factory-thesis-number { display: block; padding: 0 0 10px; }
  .factory-thesis > div:nth-child(2) { padding: 0; }
  .factory-thesis-sequence { max-width: 100%; justify-content: flex-start; margin-top: 18px; padding: 0 0 5px; }
  .factory-subhead { display: block; }
  .factory-subhead > p { margin-top: 9px; text-align: left; }
  .factory-script-grid { display: block; }
  .lineage-lab { display: block; }
  .lineage-tabs { border-right: 0; border-bottom: 1px solid var(--ink); }
  .lineage-tab.is-active { box-shadow: inset 5px 0 0 var(--cyan); }
  .lineage-detail { padding: 18px 0 20px; }
  .lineage-detail-head { display: block; }
  .lineage-counts { justify-content: start; margin-top: 17px; }
  .lineage-members { display: grid; grid-template-columns: 1fr; }
  .lineage-member img { aspect-ratio: 3.6 / 1; }
  .factory-operations-grid { display: block; }
}